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City of Warrenville
28W701 Stafford Place
Warrenville, IL 60555
Ph: 630-393-9427
Branding and Regional Positioning

The City of Warrenville began working with a group of marketing consultants led by Business District Inc. on the development of its Branding/Regional Positioning project in January 2017.

 

The project includes three phases, as follows:

·        Phase I: Market Definition and Positioning would analyze current conditions and identify the unique attributes of the City's character and culture, community aspirations, and marketplace opportunities.

 

·        Phase II: Preliminary Community Marketing Plan Development that includes preliminary recommended strategies for media, public relations and events, as well as potential marketing themes and graphic elements (logo/symbol, typography and colors).

 

·        Phase III: Community Marketing Implementation Plan Development to finalize a focused and efficient plan of action.

 

Phase I of the Branding/Regional Positioning project is complete, and its findings and conclusions are outlined in the Memorandum prepared by the City marketing consultant, Business District Inc. The Consultant presented Phase I findings at the Public Safety Committee of the Whole meeting on April 10, 2017. A copy of the report is available for review here.

 

Contact Senior Planner Natalia Domovessova at with any questions regarding this project.